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Kuber — also known as Dhanpati (Lord of Wealth), Vaisravana, and Bhutesha — is the divine treasurer of the gods in Hindu cosmology. A Kuber figurine is traditionally kept in homes, shops, and business premises as a symbol of prosperity and abundance. In Vastu and Feng Shui practice, the north direction is associated with Kuber, making this the classically recommended zone for placing his idol. Many practitioners position the idol on a clean shelf or mantelpiece, facing south, so that Kuber's gaze is directed over the entire space.
Lord Kuber is closely associated with Mercury (Budh) and the north direction in Vedic tradition, and is considered the guardian deity of material wealth and celestial treasuries. In Hindu belief, invoking Kuber with prayer and a clean, honoured placement is believed to attract steady financial flow and prevent unnecessary monetary loss. He is considered a Dikpala — a guardian of the directions — and his blessings are traditionally sought for stability and abundance in worldly affairs.